A powerful, recognizable brand identity is a principal part of any
We acknowledge that a strong brand image goes far beyond a great logo, it is something that your clients connect to on a deeper level. At Jackson Marketing we make a point of understanding the full scope of your business, brand values and goals before beginning the creative process. This allows us to design creative options that represents your brand personality, resonates with your clients, and stands out from your competitors.
- Logo Design
- Brand Guide
- Business Cards & Stationary
The base of any strong digital presence is the foundation...a strong and functional website design that is.
Through any digital marketing efforts your business’ website is ultimately where prospective clients will find themselves when considering if your service is the one for them. This is why we stress the importance of having a well-built website with user-friendly functionality as well as a professional appearance that underlines the personality of your brand. Our team at Jackson Advisor Marketing has extensive experience in web design, using their creative outlook along with your vision and brand identity to refresh or completely redesign your site according to the needs of the business.
- Website Development / Redesign
- Relevant Landing Page Development
- User Experience (UX) Optimization (site speed, mobile friendly, responsive design, etc)
- Website Testing/Optimization
Social Media Marketing
As the digital world continues to expand more people of all ages are adopting social media as a means for entertainment, information and to connect with people and businesses all around the world.
Utilizing active social media accounts increases your business’ digital presence, which contributes to the authority and customer loyalty of your service. Not only will this drive more lead potential for your firm, but it also presents opportunities to improve your website’s SEO and generate key customer insights.
- Social Media Set up
- Content Creation/Social Media Posting Calendar (custom graphics & copy)
- Content Publishing
- Monitoring (comments, questions)
- Monthly Insight Reports
Search Engine Optimization
Through search engine optimization (SEO), the goal is to present your website to prospects who are searching for your service online and looking to take action.
An effective SEO strategy could be the difference between a prospect lead converting to your website over a competitor simply based on its convenient ranking. In an industry where the consumers seemingly know what service they are looking for it is important that your business presents itself at the forefront of their search.
SEO optimization is something that we consider at all levels of content creation on and off your website. Through deep keyword analysis we can understand the driving terms within the industry and for your specific financial service. The application of these insights is implemented into on-page content along with off-page optimization to enhance your websites organic search engine rankings and overall exposure.
- Keyword Research &
- Website Optimization
- Link Analysis
- Link Building
- Local Listing Submission
- RSS Feed Subscription Box
- Drive Google Reviews
- Social Media Optimization
A great digital ad campaign is only as effective as the audience
that it is targeting.
Many digital ads go unnoticed, as they do not present relevant content to the right consumer at the right time. Within the financial advisory industry, the advisor-client relationship is a leading factor in the success and fruition of long-term professional relationships. At Jackson Marketing we take pride in our deep understanding of these consumer groups and take the time to understand the full scope of your business and its clients to create inventive campaigns positioned in the right place at the right time.
Pay-Per-Click Advertising (PPC)
- Google Ads
- LinkedIn Advertising
- Video Advertising